Go Outdoors

Head office re-design boosts brand culture

  • Exponential growth triggered a head office re-think for this major outdoor retailer.
  • Creating the best space for the people was key to the workplace transformation.
  • Maintaining their ‘spiritual home’ in Sheffield was paramount as people are the soul of their business.
  • Historical property adaptations resulted in a fragmented, dysfunctional arrangement of space.
  • Order of the day? Highly effective new settings enabling staff engagement, improving the visitor experience and boosting brand culture. 
The Project
Initial scenario planning explored a variety of target areas; general office space, a lacklustre reception, well-worn meeting rooms, impractical showers, tired WCs and an uninspiring canteen. Staff feedback indicated that amenities and welfare were their top priorities. A design scheme was commissioned, reinventing the kitchen into an adaptable, highly social space. Coupled with a new DDA wetroom, themed WCs and connecting zones, they now have common spaces to be proud of.


To minimise disruption, the re-plan of the offices would come in phase two. We planned a better, more efficient arrangement of the space. When various departments were moved, we gave them new, more appropriate desks, better seating and storage all wrapped up in a general refresh. The refurbishment was challenging at times due to the age and condition of the building. Yet we delivered an effective space on time, to an agreed budget and with no fuss.

  • Re-design of two floor plates to accommodate staff numbers heading towards 200 and provide the optimum platform for growth
  • Vertical “camp site” on reception wall for ‘WOW’
  • Reclaimed wood reception desk
  • Improved operational efficiencies across HR and IT

“We come together in a café style environment, reducing pressure on meeting rooms. More than that, we have a renewed sense of community. Our people feel valued and they value the new spaces; taking care and pride as if they had bought it themselves.

We have so much more than an initial WOW! It’s something we are really proud of as an investment in our workspace for our fantastic people.”

Richard Maddox
Operations, GO Outdoors

Case Study

View our interactive case study of the GO Outdoors project by clicking the link below. 

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Contact Us

Head Office

Dale Office Interiors
Broombank Rd, Sheepbridge Ln, Chesterfield
S41 9QJ

Phone: (0)114 233 1115
Email: [email protected]

London Office

330 High Holborn,

Phone: (0)2074 067460
Email: [email protected]